Website design and development is very crucial for your online marketing activities. If you look at all the marketing channels and techniques what they actually do is to draw visitors to your website. The main purpose of these websites is turning these visitors into customers.
Web design involves creating what the website should look like and how it should work. Web development involves building that design and bringing it to life as a functioning website.
Designing a website involves taking a brief information that a company or client wants to display on the website and working out the best structure for it. Web design focuses upon the user’s journey through the site and arrange information in a way that they see the right content at the right time on their journey through the site. That part of web design is called user experience or UX. Design also responsible for the visual looking feel of a site called user interface or UI. What a website looks like is really important because you have to make sure that the design is apt for the company’s brand and the information provided is easy to consume. Web design is about typography, colour, positive and negative space and other design principles.
Once the designing is completed, that is where the developing process starts. The base of website is created using HTML which organises the structure of the site and other codes are used in the process.
Our website design and development process involves the following steps:
- Identifying the website purpose, goals and target audience
- Deciding the sitemap, website structure and technologies that has to be used
- Creating excellent content
- Development of the website using HTML and CSS coding
- Testing the technical features like coding scripts, compatibility with major browsers, etc.
- Monitoring and fixing any possible deficiencies