Logo Designing and Branding

Do you want your brand to get a facelift and help stand out in a crowd?

At Vision Blend, we provide services in logo designing and branding. A logo design and a brand design being different, both play an important role in leaving a mark in the world. A brand need not just include a logo, colour or shape, fonts or a few seconds of music. Your entire corporate image depends on the brand. It is the ‘personality’ that a product or company receives by the perception of the world with relation to the product that has a lasting impression. The logo is the symbol of the brand that goes hand in hand. We also pay importance to the position of the logo at the right place.

A logo is the central, identifiable visual element that helps customers discover, share and remember a company’s brand. Usually, it is in the form of an icon, logotype, or combination of the two.

Brand or branding refers to the perceived image and subsequent emotional response to a company, its products and services.

The principles of an effective logo design are:

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

The creation of a brand identity can be divided into following steps:

  • Research, vision and design brief

This step should be done very carefully and it should produce a design brief that guides the rest of the project.  The design brief should contain summaries of the research like targeted audience, values and mission of the brand, and the products/services offered.

  • Logo, identity and guidelines

Pick the best-sketched concept for the logo and generate it digitally. The purpose of the identity system is to form a systematic visual language around the logo. The logo usage rules, typeface system, colour palette, layout guidelines and more contained in the style guidelines.

  • Monitoring and rebranding

If your target audience shifts, the market evolves, or the brand’s products and services change over time, it may be time for a rebranding. The main challenge while rebranding is to maintain the consistency and familiarity so that your customers will remember you.

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